Now that you’ve added your class, here are 9 steps to maximise your listing:
1. Use the title and description to generate interest and be found
For people to book your class, it first needs to be found and secondly needs to appeal.
When creating your listing, ensure you use words in your title or short description that people will search on. For example, if the class title was 'Painting class' and the description was 'watercolour painting for beginners', if someone uses the search terms 'art class', your class would not appear. It would when they search under the art category, but when people use the search words directly, it would not appear.
So as a hint, at the end of your short description add in some tags that people search on. In this example it would be #art classes #painiting classes #watercolour
Now that the search terms are included, the other key tip is to use emotional words when describing your class. People buy on emotion. When searching through mudputty, they will click on the classes they can emotionally connect with. The emotion is the outcome of what you do. What is it they will achieve by attending your class.
2. Use your class link on your website, social media, flyers, and promotions
Our easy booking system means less work for attendees, and more bookings for you. Based on our research, classes that use the mudputty link consistently on their social media, marketing and website, perform better in organic search results and receive 350% more bookings.
The link for your class can be found by searching for and opening your class in mudputty, and copying the URL. (it looks like https://mudputty.com/activities/[number] for example https://mudputty.com/activities/339
3. Keep your listing up-to-date
No one likes booking a class only to discover it’s not on. Keep your listing updated and correct. Your customers will know you’re responsible, and will be far more likely to return for a future class.
4. If your class is unavailable, unlist it
Life happens. If you’re no longer able to hold your class, select “hosting”, “manage listing” and unlist your class. It will no longer accept bookings.
You can re-list your class at any time. If you are going on holiday, either update your class dates to reflect your time away, or temporarily unlist your class.
5. Send attendees a welcome message when they book, and be sure to answer any of their messages
You will be notified by email of all messages and bookings. Add firstname.lastname@example.org to your email contacts list, so the emails don’t go to spam.
6. Add a great picture!
People are drawn to pictures. Be sure to add a great picture to your class listing so you stand out and get people excited about what you’re offering.
When you list your class, be sure you add all the necessary details about the class location, including information such as parking. The full location is only provided once a booking is confirmed. When attendees book your class, they will receive the location information. You want your directions to be clear, so you aren’t receiving last-minute messages from lost attendees.
8. A bit about you
People love to know who’s hosting their class. A great profile can mean more bookings for you. Be sure to tell potential customers a little about yourself and why they should attend your classes.
9. Use autobookings
The autobookings feature allows you to control how your classes are run. When autobookings is turned on, any bookings that come through are automatically confirmed. This is great for the attendees – so long as your class will definitely be on. No one likes to have a confirmed booking later cancelled.
If there’s any chance that you cannot take potential bookings, select “no” for autobookings. This way you can screen each booking and decide whether to accept or decline.